Marketing Automation Module¶
The marketing_automation module allows marketing actions to be automated. It is based on scenarios and activities that are executed on selected records.
A scenario provides the entry point for records into an automated marketing campaign. Each record can only enter a scenario once. A scenario is defined by:
Model: the type of record for the scenario (by default Party and Sale)
Domain: used to filter records
A cron task runs periodically to find new records to apply the scenario to.
The activities form a scenario. They define which action should be triggered and when it should happen. The activities are organized as a tree and defined by:
On: event from the parent that triggers the activity:
- E-Mail Opened
- E-Mail Not Opened
- E-Mail Clicked
- E-Mail Not Clicked
Condition: that the record must match to execute the activity
Delay: before the action is executed
Action: list of available actions
The activity send an e-mail to the party defined on the record. The E-mail is composed using an HTML Genshi template with record in the evaluation context. All <a> elements have their href replaced by a shortened version used to trigger children activities. If the href value is unsubscribe, it is replaced by the URL which allows the recipient to block their record for the scenario. A empty image is automatically added at the end of the <body> to track when emails are opened.
It stores a reference to the records included in each scenario. If the record is blocked, no activity will be triggered for the record.
It stores the state of a record for an activity of the scenario.
A cron task runs periodically to execute any waiting record activity that is due.
The marketing_automation module uses parameters from the section:
- email_from: The default From for the email.
- automation_base: The base URL without a path for the unsubscribe URL and the empty image. The default value is created using the configuration [web] hostname.